Chapter 2: Our consumers
We market our products responsibly
The Nestlé way
Our brands, logos and slogans are some of the most beloved and recognizable in the world. While our marketing communications have the power to make a positive impact on the lives of our consumers, this comes with great responsibility.
We are committed to responsible and reliable marketing communications to enable our consumers to make informed choices. Our advertising celebrates our global consumer base and aims to reflect society at large. We provide helpful, understandable and relevant information about the nutritional and health impacts of our products.
We take great care in marketing products designed for infants and children in accordance with our internal guidelines and local laws and regulations, and we market infant foods in compliance with our policy implementing the World Health Organization (WHO) Code of Marketing of Breast-milk Substitutes.
We are committed to responsible marketing communications to enable our consumers to make informed choices.
How we live it, every day
- Communicate with consumers in an authentic and responsible way, consistent with Nestlé’s commitments and applicable advertising and marketing regulations.
- Reflect the diversity of our consumer base and create inclusive campaigns.
- Market and label Nestlé products honestly and transparently, providing accurate information.
- Be particularly mindful with marketing communication to children and younger audiences, following internal guidelines to promote responsible consumption, healthy lifestyles and nutritious choices, helping parents and caregivers make responsible choices for the children in their care.
Putting our Code to the test
Q. If a product is not targeting children, does it have to follow Nestlé’s Marketing to Children Policy?
A. Yes. All Nestlé products are in scope of our Marketing Communication to Children Policy. We do not target marketing communication to children under six years of age, and we do not partner with influencers below 18 years of age, nor do we collect personal data from young people under 18 years of age for the purpose of serving marketing communication. Specific products must follow additional rules such as not targeting children We are committed to responsible under 16 years of age through paid media advertising.
