Chapter 2: Our consumers
We champion quality and product safety
The Nestlé way
A Nestlé brand name should assure our consumers that our products are safe and of the highest quality.
Our commitment to excellence in product safety and quality runs through every corner of our company: from design and manufacturing through product delivery all the way to consumer experience and even after sales service. We promote and foster a strong product safety and quality culture everywhere we do business.
We promote and foster a strong product safety and quality culture everywhere we do business.
How we live it, every day
- Product safety, quality and compliance are the outcomes of our actions. Understand and apply our safety and quality rules, policies and standards, even when no one is watching.
- Never take risks with or compromise the safety of our products. What may seem insignificant can have a critical impact on product safety.
- If you see something wrong, speak up. By acting to prevent or solve an issue, you help to maintain consumer trust and protect Nestlé’s reputation
Putting the Code to the test
Q. At the start of my shift, I noticed metal detector checks have not been performed for the past three hours, despite standard protocols to perform them every hour. What should I do?
A. Not following our standards or procedures can impact product safety. Immediately report your finding to your supervisor for guidance on further action to be taken.
Q. Due to time constraints, extensive shelf-life studies could not be conducted for my project, so I determined the shelf life based on data from similar products. Consumer complaints suggest a potentially shorter shelf life than anticipated. What should I do?
A. Product safety and quality start at the design phase. You must act to investigate the root cause of the complaints and determine if they are related to a product design flaw so we can identify a solution.
Resources
Click for more information and internal resources.
Speak up
Talk to your people manager, Human Resources or Legal and Compliance, or report your concerns through our Speak Up plat form.
If you have questions about our Code, talk to your people manager or Legal and Compliance.
We market our products responsibly
The Nestlé way
Our brands, logos and slogans are some of the most beloved and recognizable in the world. While our marketing communications have the power to make a positive impact on the lives of our consumers, this comes with great responsibility.
We are committed to responsible and reliable marketing communications to enable our consumers to make informed choices. Our advertising celebrates our global consumer base and aims to reflect society at large. We provide helpful, understandable and relevant information about the nutritional and health impacts of our products.
We take great care in marketing products designed for infants and children in accordance with our internal guidelines and local laws and regulations, and we market infant foods in compliance with our policy implementing the World Health Organization (WHO) Code of Marketing of Breast-milk Substitutes.
We are committed to responsible under 16 years of age through paid media advertising. and reliable marketing communications to enable our consumers to make informed choices.
How we live it, every day
- Communicate with consumers in an authentic and responsible way, consistent with Nestlé’s commitments and applicable advertising and marketing regulations.
- Reflect the diversity of our consumer base and create inclusive campaigns.
- Market and label Nestlé products honestly and transparently, providing accurate information.
- Be particularly mindful with marketing communication to children and younger audiences, following internal guidelines to promote responsible consumption, healthy lifestyles and nutritious choices, helping parents and caregivers make responsible choices for the children in their care.
Putting our Code to the test
Q. If a product is not targeting children, does it have to follow Nestlé’s Marketing to Children Policy?
A. Yes. All Nestlé products are in scope of our Marketing Communication to Children Policy. We do not target marketing communication to children under six years of age, and we do not partner with influencers below 18 years of age, nor do we collect personal data from young people under 18 years of age for the purpose of serving marketing communication. Specific products must follow additional rules such as not targeting children We are committed to responsible under 16 years of age through paid media advertising.
Resources
Click for more information and internal resources.
Speak up
Talk to your people manager, Human Resources or Legal and Compliance, or report your concerns through our Speak Up plat form.
If you have questions about our Code, talk to your people manager or Legal and Compliance.